The pursuit of adventure on the open road is the foundation of our heritage and the vision of our future.вЂќ Theo Keetell, vice-president-marketing, Harley-Davidson Motor Company, said: вЂњHarley-Davidson enters 2021 focused on motorcycling as an emotional experience. Ravi Avalur, head of the premium segment business unit of Hero MotoCorp, said, вЂњWe are excited to open the bookings for the 2021 range.вЂќ He said: вЂњThere have been a lot of enquiries for Pan America and I think the pricing is absolutely fantastic, particularly compared to BMW MotorradвЂ™s R1250 GS that is priced at Rs 20.45 lakh.вЂќ Tulshan is happy with the Pan America price. A lot of factors need to be taken into account while arriving at the 2021 prices like rising input costs, long value chain since the bikes are being imported, devaluation of the rupee and yet the prices remain very competitive,вЂќ said a source.ДЄs many as 13 models have been launched by Harley-Davidson and Hero, which also includes the Pan America 1250 Adventure Touring motorcycle, which was globally revealed on February 22, 2021, and carries a price tag of Rs 16.9 lakh. вЂњThis is the first time that Hero is announcing prices. Sources in the industry, however, denied any price hike. The last price list of Harley was for 2019 models. When asked about the hike, Calcutta Harley dealer Adarsh Tulshan said: вЂњThere has been a huge rise in input costs. The Road King will now cost Rs 26.99 lakh, up from Rs 25.83 lakh. Similarly, Fat Boy, which was priced at Rs 18.25 lakh now has a price tag of Rs 20.9 lakh, a 14.5 per cent jump.ДЇorty-Eight, which sold for Rs 10.61 lakh, now has a price tag of Rs 11.75 lakh. Popular Harley models in India such as the Iron 883, which would sport a price tag of Rs 9.38 lakh at Harley dealerships, is now priced at Rs 10.1 lakh, a price hike of 7 per cent.

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